Blog Posts

Every day, Abbotsford School District employees collectively send thousands of email messages and prepare dozens of documents and presentations to share with colleagues, families, students, and community organizations and members.

One of the Communication department’s goals this year is to strengthen our District’s brand identity. Here are some reminders of how YOU can help ensure consistency in our strong Abbotsford School District brand!

In our vibrant district, every day brings new stories of innovation, achievement, and collaboration. Whether it’s an inspiring school event or remarkable accomplishments by our students and staff, these stories deserve to be shared and celebrated.

At the Communications Department, we are dedicated to broadcasting these positive stories to enhance the spirit of our district and inspire others. Understanding that these moments truly shape the identity of our school community, we actively seek to highlight the incredible work happening across all our schools.

In today's ever-evolving digital world, social media's role in fostering connections and building community is undeniable. For us in the Communications Department, we're all about embracing these channels – it's our digital playground, after all.

In today's digital age, where attention spans are short, and information overload is a constant challenge, organizations continually strive to implement innovative ways to connect with their audience. One strategy we've focused on in the Communications Department over the last few years has been our video storytelling initiatives supporting our work related to the school district's Strategic Plan.

Families, students, employees and community members of the Abbotsford School District are experiencing increased functionality and accessibility with the launch of upgraded websites across the district this month. At the end of February, all district and school websites throughout the organization showcased a new look and feel as the large-scale web migration project concluded.

Our school and district websites are the first places families, stakeholders, and community members go to get the latest information about our school district. These communication tools are the foundation of our information to external and internal audiences and serve as our 24-hour customer service team and virtual front desk.