Blog Posts

I spoke with an elementary student recently. He was a hockey fan and could easily recite NHL players' names. He knew their jersey numbers, the positions they played, and sometimes the number of goals and assists they scored. I suspect you might know a sports fan like this, too.

Most of us understand that time is a precious commodity. There is no going back when a moment, a week, or a year has passed. So how we spend our time ought to be a key consideration. What is more, the demands of life and career are such that it can often feel as if there is not enough time to do the things we want or need to do. Time pressure is real, and I am certainly not immune.

Every day, Abbotsford School District employees collectively send thousands of email messages and prepare dozens of documents and presentations to share with colleagues, families, students, and community organizations and members.

One of the Communication department’s goals this year is to strengthen our District’s brand identity. Here are some reminders of how YOU can help ensure consistency in our strong Abbotsford School District brand!

In our vibrant district, every day brings new stories of innovation, achievement, and collaboration. Whether it’s an inspiring school event or remarkable accomplishments by our students and staff, these stories deserve to be shared and celebrated.

At the Communications Department, we are dedicated to broadcasting these positive stories to enhance the spirit of our district and inspire others. Understanding that these moments truly shape the identity of our school community, we actively seek to highlight the incredible work happening across all our schools.

In today's ever-evolving digital world, social media's role in fostering connections and building community is undeniable. For us in the Communications Department, we're all about embracing these channels – it's our digital playground, after all.

There are no guarantees in life, but wherever you want to go or can imagine going, education is probably the best way there. How does a child in Kindergarten one day become an architect? How does a grade nine student become an arthroscopic surgeon or an agriculturist? How does one become an electrician or a chef? You guessed it - education. This is why I often describe education as the bridge to anywhere.

In today's digital age, where attention spans are short, and information overload is a constant challenge, organizations continually strive to implement innovative ways to connect with their audience. One strategy we've focused on in the Communications Department over the last few years has been our video storytelling initiatives supporting our work related to the school district's Strategic Plan.

Families, students, employees and community members of the Abbotsford School District are experiencing increased functionality and accessibility with the launch of upgraded websites across the district this month. At the end of February, all district and school websites throughout the organization showcased a new look and feel as the large-scale web migration project concluded.

Our school and district websites are the first places families, stakeholders, and community members go to get the latest information about our school district. These communication tools are the foundation of our information to external and internal audiences and serve as our 24-hour customer service team and virtual front desk.