Revisiting Our Brand Guidelines

Every day, Abbotsford School District employees collectively send thousands of email messages and prepare dozens of documents and presentations to share with colleagues, families, students, and community organizations and members.

One of the Communication department’s goals this year is to strengthen our District’s brand identity. Here are some reminders of how YOU can help ensure consistency in our strong Abbotsford School District brand!

1. Know where to find our brand guidelines. You may wish to check in at the beginning of each school year for a refresher.
2. Use the District’s brand font: Calibri. If you need help setting Calibri to your system’s default font, please let us know. No other fonts are permitted in our District communications.
3. Follow the District’s brand colour palette.
4. Find and use branded templates for PPT presentations, letterhead, and more!
5. If you are from a school site, follow your school’s identity guidelines found here.
6. Follow our brand’s email signature guidelines. Please ensure your land acknowledgement is updated per below. If you’re ever unsure about whether or not you have the most current land acknowledgement, please visit the Indigenous Education website.

FirstName LastName | Job Title 
firstname.lastname@abbyschools.ca | C: 000.000.000

Abbotsford School District 
2790 Tims Street, Abbotsford, BC V2T 4M7  
T: 000.000.000 ext. 0000 / F: 000.000.000  
www.abbyschools.ca 

_{Abbotsford School District is located on the traditional and unceded territory of the Semá:th First Nation and Mathxwí First Nation. With this, we respect the longstanding relationships that Indigenous Nations have to this land, as they are the original caretakers. This e-mail is privileged, confidential, and subject to copyright. Any unauthorized use or disclosure is prohibited. If you have received this email in error, please notify the system manager. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the Abbotsford School District. The recipient should check this email and any attachments for the presence of viruses. The organization accepts no liability for any damage caused by any virus transmitted by this email.}

The Abbotsford School District brand is a reflection of who we are and the world-class education we deliver. We each have a role to play in ensuring consistent brand usage, which will only further strengthen our District’s brand identity.