District Logo
British Columbia school districts have traditionally referred to themselves by number (A.K.A. SD34). This can be dispassionate for an organization that’s all about people and relationships.
Use the corporate name “Abbotsford School District” in all communications. Avoid abbreviations such as SD34. The full name is clear, descriptive, and helps ensure consistency across the district.
The “A” symbol represents Abbotsford. Its form reflects connection and balance, with elements that come together to support a unified whole. The design is simple, clear, and effective across a range of sizes and applications.
The logo includes two parts:
- the “symbol”:
- the “wordmark” (or logotype): “Abbotsford School District", set in Futura Medium font
Always Include the Logo
The complete Abbotsford School District logo must be present on every item representing the District and its programs or schools, particularly when communicating to external audiences. Guidelines for its use are presented in this document.
Primary Horizontal vs. Secondary Square Stacked Versions
Use the Primary Horizontal logo in most applications where there is enough horizontal space, as it provides the clearest and most balanced presentation of the brand. The Secondary Square Stacked version should be used in tighter or more vertical spaces where the horizontal logo would not fit well or remain legible.
Avatar-Only Version of the Logo
The avatar-only version of the logo (graphic without text) should be used in very small or square spaces where text would not be legible, such as favicons, social media profile icons, and mobile app icons. It can also be used by the communications department for internal tools, merchandise, or instances where the full name is already clearly visible elsewhere in the layout.
The avatar-only version can also be used on the back cover of a publication or the back of a shirt, when the full logo is already shown on the front or elsewhere. This keeps the branding recognizable while staying clean and unobtrusive in secondary placements.
Logo URL Combination Logo Lockup
The Logo and URL combination lockup is intended for swag, promotional applications, and other small spaces where there isn’t enough room for the full logo and URL to appear separately. This lockup ensures the brand is presented in a convenient, consistent, and correct way.
Proper Use of Digital Logo Files
Clearspace
Maintain clear space around the logo at all times to preserve its integrity and legibility. Do not enclose, crowd, or constrain the logo within other design elements.
Use The Shift Key
A simple rule: always use the Shift key when resizing a graphic. Proportion matters just as much as colour or font design. It affects how quickly people recognize and remember your identity. By keeping shapes consistent, you reinforce the visual identity of the district and your school.
Maintain Proportions (Avoid “Visual Typos”)
When a logo is stretched or squeezed, it is like having a typo in your name. It looks unprofessional and undermines recognition. Always maintain the correct proportions of your logo. To the right are examples of what not to do.
Note: These same guidelines apply to all school and program logos. Each unique logo and colour scheme should be used with the same consistency and care as the district logo.
Review Outsourced Designs
When providing your logo to newspapers or other publications, remember that their designers are producing many ads for many clients. They may not give your logo the care it deserves. Always proof your materials carefully to make sure both the text and the images are rendered correctly.
Minimum Logo Sizes for Readability
|
Format/Use |
Minimum Width |
|
|
~25 mm (≈1 inch) |
|
Digital |
~150 pixels |
Logos for Download
Please use only proper logo digital files supplied by the District. Logo artwork cannot be altered in any way.
EPS Logo Files
Please contact the District Communications Department if you require these files. Please also direct designers and suppliers to this page to ensure quality, consistent use of logos, fonts, and colours in layouts.
PNG/JPG Logo Files
These are only available to District Staff on the district's OneDrive server.