Graphic with icons describing video storytelling Communications - Video storytelling

The Power of Video Storytelling

June 20, 2023

In today's digital age, where attention spans are short, and information overload is a constant challenge, organizations continually strive to implement innovative ways to connect with their audience. One strategy we've focused on in the Communications Department over the last few years has been our video storytelling initiatives supporting our work related to the school district's Strategic Plan.

Employees are leading the way in schools and sites throughout our organization, and we often hear incredible stories of our students participating in innovative and world-class opportunities. From student stories to career programs, recruitment videos to informational animations, video storytelling offers a dynamic and captivating medium that we use to can effectively engage audiences and keep them hooked.

Check out our YouTube channel to see some of the great work we've been building.

YouTube: Abbotsford SD

Communications Department